A Mind for Business - Get inside your head to transform how you work
A Mind for Business – how taking care of your mind is the key to taking care of business
It is common knowledge that people are now the most important factor in any business, whether that is customers, suppliers, staff or business partners, and in the knowledge economy it is the human mind that is the most valuable asset of any company. Advances in neuroscience and psychology mean we now understand more about how the mind works than ever before, recognising how factors such as nutrition, sleep, water, exercise, distractions, relationships and even sunlight and can directly impact how effective we are mentally. Tapping into this knowledge can give individuals and organisations a huge competitive advantage.
In an increasingly health-conscious society where we are all constantly made aware of the importance of regular exercise and the benefits eating 5 fruit or vegetables a day, it is remarkable that taking care of our minds is still such a taboo subject. For so many entrepreneurs, business leaders and executives, skills like decision making, creativity and communication are the keys to success, so what can be done to improve the tool that controls all these skills – the mind.
A Mind for Business leads the reader through chapters on how to master mood swings, get and keep your motivation, managing pressure, learning and understanding yourself and how you deal with situations, training your mind, making better decisions, influencing people, understanding how to better communicate, work collaboratively and think creatively.
A Mind for Business by author Andy Gibson is a visually engaging book that offers simple, practical advice on improving the day-to-day performance of your mind. The book is very accessible; and though it explains how to manage this through effective insights from psychology and neuroscience to help people work smarter, manage their minds and thrive under pressure, it is simple to follow and isn’t full of heavyweight psychobabble. The visual approach of A Mind for Business will not only appeal to professionals from any sector, but is also an informative and inspiring guide for anyone who wants to get the most out of their minds in everyday life.
Andy Gibson is an entrepreneur and consultant specialising in innovation, business performance and social change. He is the founder of Mindapples.org. In A Mind for Business Gibson lays out a compelling yet relaxed and simple-to-follow program for business owners, team leaders and motivators to take care of their minds, in the same way they would take of their bodies, in order to make a genuine difference to their lives.
This is a really amazing book and well worth a read. Given the time, A Mind for Business will help you take care of your mind so you are able to take care of your business.
Mindapples is a London-based non-profit business that promotes public mental health and teaches everyone how to make the most of their minds. They offer training to businesses in smart and healthy working practices, bridging the gap between wellbeing and performance training, and take this same content into communities and education to help everyone get more from their minds, including supporting local campaigners to promote mentally healthy living. The proceeds from A Mind for Business go towards their ongoing campaign to make looking after our minds as natural as brushing our teeth.
A Mind for Business – Get inside your head to transform how you work by Andy Gibson is published by Pearson, priced £12.99.
For more information visit www.mindapples.org/business
